We spent a lot of time at pilot facilities to get BAM 2.0 *just* right!

Starting a business from scratch comes with plenty of ups and downs. Last September, I announced that BAM Buckwheat Milk would temporarily pause retail sales to focus on making some necessary changes to the product formulation and process to solve challenges we faced at the manufacturing level. Now, after months of work, I can confidently say that last summer’s challenges were a blessing in disguise.

As America’s first buckwheat milk, there was no roadmap for how to successfully scale our product. Unlike other plant-based milks that usually start with a concentrate of sorts, we had to develop our own from scratch. This is done to ensure product quality and consistency as you scale up. Think about if you’ve doubled or tripled a recipe at home. It usually requires some tweaking to get right. It’s the same with food production.

During this pause, we also took a deep dive into YOUR feedback through our BAM Consumer Survey and a broader study of plant-based milk drinkers. Here’s what stood out:

• Organic certification matters most.
• Buckwheat’s health benefits are a key driver.
• Simple, recognizable ingredients are a priority.

We also heard your thoughts on taste, price, and coconut cream, which can be polarizing from a taste and allergenic perspective. When BAM relaunches soon, you’ll notice improvements to taste, texture and functionality. BAM 2.0 is also allergen-free! 

We are gearing up for our relaunch soon and I’m excited to share more details about all the improvements we’ve made to BAM Buckwheat Milk. There’s an opportunity in every challenge, and that’s been my experience navigating through this one!