Source: Whole Foods Market

Whole Foods Market’s Trends Council named their top 10 anticipated food trends for 2024 and BAM Buckwheat Milk is featured on the list!

According to Whole Foods Market, “Each year, the Trends Council – a collective of more than 50 Whole Foods Market team members, including foragers, buyers and culinary experts – compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands.”

The trend we are most excited about is the “Buckle Up for Buckwheat” trend. Here’s what Whole Foods Market had to say about buckwheat:

Gaining popularity as a cover crop to support soil health, buckwheat is a superfood seed containing protein, carbs and fiber. Plus, it’s naturally gluten free. You may have seen it in the form of soba noodles, but with more brands on a mission to improve agriculture for your favorite products, you may see buckwheat in everything from plant-based milk alternatives to crackers and granola.

Read the full press release from Whole Foods Market here.